At Information Arts we don’t rest on our laurels. We initiate, support and promote industry events, because we’re committed to sharing best practice and raising the profile of business to business marketing. The events we participate in enhance, improve and advance our industry. And that’s good for everyone.

We’ve continued to elevate the sector since 2003, when we hosted the very first dedicated B2B Conference event.  The conference ran as a major feature in the B2B calendar for 4 years – highlighting the latest thinking and techniques in B2B – through papers delivered by leading exponents and practitioners.

In 2005 we devised and launched the UK’s first dedicated Awards event for the B2B industry.  We did this because the innovation, creativity and ingenuity employed by business brands has not always received the attention they deserve.

As equal co owners of the awards for 3 years with B2B Marketing Magazine, we provided funding, support and strategic direction. Now as one of the lead sponsors we are free to enter and win some!

Values Based Insights – Improving Lead Generation and Customer Marketing.

At Information Arts we talk a lot about best practice. But it’s not just talk. We genuinely want to help professionals seeking to make their business to business marketing work harder. To do this, we offer a range of opportunities including masterclasses, seminars and forums that you can attend.

The SME and Soho markets represent potentially lucrative sources of prospects for larger corporates, yet consistently targeting this sector has proved problematic. Information Arts runs regular seminars - covering data strategies, targeting and segmentation techniques for getting better ourcomes from small business marketing programmes. 

Information Arts’ seminars provide a great environment in which to share experiences and exchange views with fellow professionals. Seminars are held all over the country, and are a valuable way to update yourself on the latest industry breakthroughs. To find out more about upcoming seminars, please click here »

“I had a great time this morning. It must sound really geeky but I honestly left feeling excited about B2B data for the first time in ages. I found the session really useful and I think you did a good job in engaging people with the concept and I certainly felt that the thinking and research behind it was sound”.

Claire Jackson, Archibald Ingall Stretton


Speaking

If you’d like to contribute to any of our events as a speaker, participant or sponsor - or if you’d like to suggest topics to be covered - please email us at here »

In addition to our own activity, we contribute to trade publications and support industry bodies dealing with training and best practice