Blog

B2B marketing has enjoyed substantial developments in technology, social media and marketing strategies in 2011. As the busy year draws to a close, we reflect on what we’ve learned and what to expect in 2012… Where to start? Well, social … Continue reading →

I can’t quite believe how quickly it’s come round, but the usual suspects are starting to rear their heads again: Christmas lights and cheap decorations piled up on-masse, Christmas trees for sale (already!) and, of course, the first airing of … Continue reading →

Incentives are a clever, resourceful way of creating buzz and rewarding your customers. Offering incentives is a way of investing in your customers, and the potential benefits for your company include increased sales, increased brand and product awareness and increased … Continue reading →

We use mobiles daily to entertain us on our commute, to call colleagues, check emails and research news in our industry. So is it any wonder that mobile is now an important platform in marketing to connect with potential clients … Continue reading →

Facebook’s been a hot topic in the marketing world this week, with the announcement of Diageo’s multi-million-pound advertising deal and Bacardi shifting 90% of its digital spend to Facebook initiatives. As more B2C marketers home in on Facebook as their … Continue reading →

You would have to be living under a non-technological rock to be oblivious to the explosion in data that can be found online. It is now possible to use data to understand everything about individuals and organisations – from who … Continue reading →

It’s obvious that emotion plays a major role in the sales of consumer products, be it a new sofa, an outfit for a friend’s wedding or even a breakfast cereal. B2B products, by their very nature, are inevitably less likely … Continue reading →

It’s been reported that O2 is on the lookout for an agency to handle its B2B DM account. Direct marketing can be highly effective for B2B marketers, but the choosing the right channel is crucial for B2B comms to really … Continue reading →

While most of us are accustomed to the odd spam email in our personal Hotmail account, they are usually picked up by filters and, as such, don’t cause too much of a problem for most people. Having your corporate emails … Continue reading →

As the press reminded us all last week, Friday was iPad2 day! Exciting news for many, but whilst I think it’s certainly a very cool piece of technology, I was not one of the hundreds of people queuing up outside … Continue reading →