When you’re dealing with B2B marketing strategy, customer relationships and buyer behaviour, there are few absolutes. It’s an important field, and at Information Arts we’re keen to air the issues and advance the debates.
Here you’ll find a selection of topical, newsworthy or outright controversial industry discussion pieces from a variety of sources. We hope you’ll find them interesting. But more than that, we hope you’ll let us know what you think.
Read on, chew over the issues, then let us have it – the more barrels, the better.