IT and Telecoms Data Products
Over the years Information Arts has built up extensive experience of
working with companies in the IT and Telecoms sector – helping them to
improve outcomes in lead generation and to organise and optimise
partner networks in the UK, across Europe and in Emerging markets.
For maximum impact and to complement our data planning resources, we
have unique and direct access to highly accurate and comprehensive
databases that classify every business location in Europe with
selectable information about the installed base equipment used in those
companies.
These end user databases, together with the most comprehensive and
accurate database of IT resellers mean that the data can support a
range of applications, from highly targeted direct marketing, enhancing
your customer data with installed base data to comprehensive and
detailed mapping and analysis.
CiTDB
CiTDB is a global database, covering the Worlds largest company’s use of installed base IT and Telecoms equipment.
The database is built and maintained through telephone research and
gathers data over 10 key areas of equipment – including even brand
names of the equipment purchased.
With in excess of 140 selectable fields this database gives
unprecedented targeting opportunities in addition to invaluable
business intelligence on around 250k companies worldwide – with email
and contact details of the key decision makers.
(Click here for a data sheet)
Ci Whole Market
Ci Whole Market (Europe) provides companies with the highest quality
modelled estimates of IT installed technology available on every
business location in Europe.
Starting with the principal markets of UK, France and Germany
(around 10 million businesses) Ci Whole Market extends the ability of
marketers in the IT, technology and telecoms sectors to target medium
and small businesses. All of Europe will be covered by March 2009.
The product has been built by developing a series of models based on
the most commonly used and highly populated fields within Harte Hanks
CiTDB, guaranteeing very high robustness scores for each attribute.
Attributes modelled include Number of PC’s, laptops, printers, servers, mobile workers, IT employees and developers.
(Click here for a data sheet)
Ci Purchase Alert
The omnibus research programme used to maintain CiTDB identifies
future and imminent purchase intentions across each product category.
Ci Purchase Alert is supplied under a subscription to give your
sales team a highly relevant monthly stream of active business
opportunities in the categories selected.
(Click here for a data sheet)