Data Management
Driving effective lead generation and customer relationship marketing programmes requires an effective dedicated data management platform – with the flexibility to scale as your business needs develop.
IA offers a range of solutions, from large complex, Pan European or Global bespoke systems, to quick to implement, flexible and scalable solutions that deliver for sales and marketing teams within realistic timescales.
EASI (Ease, Automation, Speed, Integration) is built on a number of foundation blocks and designed to meet the functional needs of most marketing operations who can’t wait for a large system implementation or justify the very large sums of money associated with complex bespoke systems.
EASI will take regular feeds of your source data through a fully automated ETL process that utilizes IA’s FLTR and Streetwise data preparation and enhancement environment. The system gives you access to the cleaned data through a best of breed data visualization and data mining tool. This powerful tool will help you to analyse and segment your data for integrated campaigns. Data can be extracted for direct mail and call centre activity. Email activity is managed through the integrated email campaign system within EASI.
Our approach is flexible, too. You determine the level of involvement: we can offer a cost-effective managed service, or we can pass the B2B database management back to you if you prefer a more hands-on strategy.
EASI can be set up and delivering results for you within 8 weeks – providing you with many of the benefits of a bespoke system but for a fraction of the investment.
Digital Data Solutions
Data is data, whether it’s gathered and used on or offline. The important thing is that the same insight and targeting principles apply.
In our One Way approach we offer the ability to plug in a full email and digital campaign management capability, ensuring that all programmes and contact strategies are correctly integrated – and that all data collected digitally is used to add a new real time online behavioural perspective – constantly enhancing all analytical and segmentation activity to further improve outcomes.
B2B marketing never stands still – that’s what we love about it. At Information Arts we’re constantly exploring new approaches, and what they could do for you.