Understand owner-managed businesses, with DNA

Marketing to small, self employed and owner-managed businesses can be complex. Decisions Needs and Analysis (DNA) was created by Information Arts’ database through blending a number of complementary data sources. The result is a unique, comprehensive and insightful view of UK small business, and a link between the business owner, and the businesses that they own.

DNA is a tool that improves targeting, based on a better understanding of business owners’ attitudes, values and behaviour. It informs database selection and provides insights into how the tone and presentation of marketing communications can influence results.

European Data

You’re thinking big, and why shouldn’t you? The carrot that European markets represent has never looked tastier, so let Information Arts add real bite to your relationship marketing.

We enable Global companies to reach pan-European audiences. Sure, there are some obvious cultural and sociological bridges that we’ll need to help you cross. But beyond that, our usual business to business principles apply: know your customers, and get the data right. Because pinpoint accuracy is just as important overseas, as it is over here.

Information Arts has been appointed as the strategic solutions partner to EuroContact Pool. This provides our clients with access to the most comprehensive single source of data about organisations across Europe – providing the backbone data for many pan-European programmes.

For more information on pan-European and other specialist business data from Information Arts, email us with your requirements.