With unrivalled expertise in creating insight and communication programmes that positively impact on your business performance, we provide the full range of analytical solutions. From customer profiling to segmentation and propensity modelling, we drive down the cost of acquisition, reduce churn, strengthen cross- and up-selling, increase transactional values, optimise partner networks and create communications that build brand value.

Our planning begins with insights culled from our analysis and deep psychological understanding of the needs and decision-making processes of B2B customers. Then we create strategies and communications that achieve relevance, cut-through, competitive distinctiveness and brand saliency to profitably influence your target audience's behaviour.

For us, data planning is about having an intelligent conversation about your targeting problem, then proposing the least - not the most - amount of data to achieve your desired outcome. As experts with influential relationships with all the key global data suppliers - as well as smaller, niche ones - we not only provide the data you need on the best terms and at the right price, but we also advise you on how to get the best out of that data.

Covering the full range of media channels, our engagement studio takes the insights we have translated into contact plans and creates communications that positively influence behaviour. Our creative services encompass on and offline tactical and strategic communications, telemarketing for both sales and research and Traction - our multichannel digital communication tool.

The processes of cleaning, de-duplicating, blending and enhancing UK and global data demands specialist skills. Added to which, most address management and hygiene software has been developed for consumer addresses and cannot cope well with business names. So we have developed our proprietary Information Arts data quality environment.

Flexibility is the key to our range of solutions, which encompass everything from complex pan-European and global systems to quick-win, scalable, closed-loop and digital solutions. We can provide a cost-effective, managed service or we can pass the B2B database management back to you.

We can give you the ability to bureau or plug in a full email and digital campaign management capability, ensuring that all your programmes and contact strategies are correctly integrated. All data collected digitally is used to add a new, real-time online behavioural perspective, constantly enhancing all analytical and segmentation activity to further improve outcomes.

In the fast-paced B2B marketing environment, you need rapid access to your data. With our range of bespoke data tools, that is just what you get.