The single largest source of business marketing data in the world, OMNI is our global database based on the backbone of DnB including WorldBase. OMNI helps you to understand what businesses do, how they do it and, most importantly why they do it.
OMNI features:
Particularly relevant for companies selling IT and Telecoms products and services, OMNI contains over 200 fields of high quality information about a wide range of installed base equipment, plus a comprehensive business partner network database.
DNA - Decisions Needs and Attitudes - is a subset of OMNI, covering the owner-managed, independent, small business sector. It delivers better penetration into the small business sector than traditional alternatives, enabling you to dramatically improve targeting and modelling.
Marketing to small, self employed and owner-managed businesses can be complex. In the UK, at least 2 million of them are off the radar of most business databases - meaning that you can't market to them at all. You may already have lots of these as customers, but can't recognise or classify them as such because of this lack of data.
So we created DNA by blending a number of complementary data sources. The result is a comprehensive and insightful view of UK small business, equipping you with a unique combination of information about the business and a vast array of information about the individual owners and working directors.