Meet Angela Beresford. Angela heads up the analytical team here at Information Arts and has over 15 years’ experience in marketing data analytics. In the past, Angela has worked with Dunnhumby, Sky and Yell, as well as spending a good few years with Information Arts, culminating in leading the team.

Angela is a rare breed of analyst, in that besides being an exceptional ‘statto’, she can see beyond the figures and interpret results into insight that has meaning for our clients. This is a hugely important skill that turns lifeless figures into living and breathing marketing action, delivering consistently great results.

Angela is straight talking and to the point – she tells it like it is without gloss, smoke or mirrors, but will always advise on the best course of action to get the best result from a client’s data.

Having worked both client-side and for CRM consultancies, Angela appreciates the demands and requirements of both perspectives. She can always be relied on to find a flexible, lateral solution to any thorny data problem.

Each of Angela’s team applies the same diligence for accuracy and aptitude to communicate the right results in the right way, allowing prompt action and measurable results.

In her spare time, Angela is taken for extremely long walks by her colossal ‘dog-pony’ called Nerys.

Email: angelaberesford@information-arts.com
LinkedIn: Connect with Angela