Let me introduce you to Emma Sanders. Emma is Head of the Data Planning team at Information Arts, which is responsible for finding the very best and newest data sources available, and advising clients on how best to use data to achieve their marketing aims. Emma has over 10 years’ experience working in data planning, and has worked in similar roles for Marketingfile, Conduit and Datalocator before joining Information Arts in 2007. Her vast experience means that she is the best possible source of information on the global data sources available and how best to exploit them, as well as current legislation concerning data usage and compliance. Having previously been the client services director in other organisations, Emma understands the client point of view and now works closely with our own client services team to ensure the very best service experience.

Whoever it was that said redheads are fiery… was right with regard to Emma. Emma has two volume settings – loud and very loud – and a forceful personality. This is great news for her clients, who can rely on Emma to get the very best data deals for them. She is forthright and positive in her approach, and takes a highly consultative approach. Emma doesn’t believe in just selling data; she offers solutions that use data in the most effective way to reach an appropriate audience and communicate with them most successfully. The solutions that she offers are bespoke: tailored to her clients’ requirements and exceptionally effective. She leads a team of data specialists who are all highly experienced in following her intelligent, client-specific approach.

In her spare time, Emma is equally loud – she is the lead singer of a band called Emmarella, which can be found playing in pubs around the country on Saturday nights.

Email: emmasanders@information-arts.com
LinkedIn: Connect with Emma